Studio Lumen
A portfolio that lets the work speak — and gets serious inquiries instead of noise.
Editorial portfolio site + considered project storytelling + tuned for high-intent project inquiries.
Quiet light. Considered space.
An architecture and interiors studio working across residential and hospitality.
Quiet light. Considered space.
An architecture and interiors studio working across residential and hospitality.
The brief, in plain English.
Studio Lumen was getting hundreds of inquiries — almost none of them right-fit. The portfolio site was beautiful, but it was attracting people who couldn't afford the work. The studio needed fewer leads, but the right ones.
What we set out to do.
- Goal / 01
Build a portfolio that signals the price tier without naming a number.
- Goal / 02
Filter inquiries to right-fit prospects only.
- Goal / 03
Make every project page feel like a published essay.
What was in the way.
Indistinct inquiry form attracting unrelated requests.
Project case studies that read like captions, not stories.
No SEO structure — couldn't be found by prospects searching for the studio's exact aesthetic.
How we built it.
Audit
Reviewed 18 months of inbox and identified the three project archetypes worth pursuing.
Editorial
Long-form case studies — process, drawings, photography, materials, time.
CMS
Custom Sanity setup so the studio can publish project essays without engineering.
SEO
Built around the niche search behavior of right-fit clients.
Designed for the thumb, not the cursor.
Long-form essays adapted to mobile reading rhythm. Photography uses art-directed crops on small screens — no automatic squashing. Inquiry form is a single screen.
Quiet light. Considered space.
An architecture and interiors studio working across residential and hospitality.
Every decision tied to a number.
Inquiry form asks for project scope, budget band, and timeline before contact info.
Case study pages structured to filter casual readers from serious prospects.
Direct outreach handles by senior partners, not associates.
No paid traffic — SEO + referral compound the right inquiries.
The numbers, 90 days in.
Ready for your
own case study?
Tell us about your business. We'll show you the path to more leads, booked calls, and a brand customers actually trust.