Veridian Med Spa
Booked out four weeks deep, with a brand that finally matches the experience.
Editorial brand rebuild + online booking + Meta lead campaigns. Result: $1.4M in tracked revenue in 9 months.
Quiet luxury, considered care.
Boutique aesthetics, with the same medical team trusted by physicians.
Quiet luxury, considered care.
Boutique aesthetics, with the same medical team trusted by physicians.
The brief, in plain English.
Veridian had a loyal regular base and a waiting list — but the website looked like a template. Bookings depended on the front desk. Online presence couldn't justify their premium pricing or attract the kind of client they wanted more of.
What we set out to do.
- Goal / 01
Build a brand experience that justifies premium positioning at first glance.
- Goal / 02
Move bookings online and make the calendar self-serve.
- Goal / 03
Run paid ads that bring new clients without diluting the brand.
What was in the way.
Three different booking systems running in parallel with conflicting availability.
Generic stock photography that looked like every other med spa in the market.
Heavy front-desk friction — leads called, didn't book, and lost to faster competitors.
How we built it.
Brand
New visual identity — editorial typography, warm dark palette, and considered photography direction.
UX
Stripped the site to four high-intent flows: book, learn, treat, contact. Everything else became secondary.
Booking
Unified to a single platform with live availability across providers and treatment rooms.
Launch
Soft-launched to existing list, then activated paid acquisition.
Designed for the thumb, not the cursor.
Mobile is where 81% of bookings happen — often after-hours. The mobile flow is tuned to a single thumb: pick treatment, pick provider, pick time, confirm. Three taps from homepage to booked.
Quiet luxury, considered care.
Boutique aesthetics, with the same medical team trusted by physicians.
Every decision tied to a number.
Editorial hero that signals price tier before scroll — no race-to-the-bottom positioning.
Treatment-level pages with FAQs that answer the questions front desk hears most.
Meta lead campaigns with consultation-first offers (not discount-first).
Weekly creative testing to surface the angles that actually book.
The numbers, 90 days in.
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