Cedar Peak Roofing
From a forgettable website to a booked-out 6-week schedule.
Premium rebuild + Local Service Ads + tracked booking funnel. Result: predictable, qualified storm-claim leads.
Roofing built to outlast the storm.
Family-owned. Fully insured. Trusted across the region for 22 years.
Roofing built to outlast the storm.
Family-owned. Fully insured. Trusted across the region for 22 years.
The brief, in plain English.
Cedar Peak runs a high-craft roofing operation with a sterling reputation in the field — but a website that didn't reflect any of it. Leads came from word-of-mouth and an unmanaged Local Service Ads account. The business was growing, but the marketing wasn't keeping up with the crews.
What we set out to do.
- Goal / 01
Replace an outdated site with a premium experience that earns trust in seconds.
- Goal / 02
Build a tracked, predictable lead pipeline that doesn't depend on referrals.
- Goal / 03
Make storm-season demand capturable — not lost to faster competitors.
What was in the way.
A long, unstructured services page that buried the call-to-action.
No tracking — referral, organic, and paid leads all landed in the same blind inbox.
Local Service Ads were running without optimization or lead scoring.
How we built it.
Discovery
Field interviews with the sales team and three of their best-fit customers. Surfaced the language people actually use when their roof has a problem.
Strategy
Mapped the storm-claim journey from damage event to scheduled inspection. Designed every page around lowering friction at each step.
Design
Editorial-meets-trades aesthetic — confident, calm, and trustworthy. Removed everything that didn't earn its place on the page.
Build
Custom Next.js build on Vercel. CRM hooks, call tracking, and Local Service Ads validation wired in before launch.
Designed for the thumb, not the cursor.
73% of traffic comes from a phone after a storm. Every primary action — call, request inspection, photo upload — is one tap away above the fold. The mobile site loads in 1.2 seconds on a mid-tier device.
Roofing built to outlast the storm.
Family-owned. Fully insured. Trusted across the region for 22 years.
Every decision tied to a number.
Photo-first hero with trust signals (insured, BBB, 4.9★) within 100 pixels of the top.
Per-service landing pages with claim-process explainers tuned for high-intent search.
Sticky 'Free Inspection' CTA with a 4-field form that auto-routes to a real human in under 10 minutes.
Daily ad optimization tied to closed-won, not just form fills.
The numbers, 90 days in.
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